Marketplaces such as Allegro, Castorama, Home and You, Kaufland, Media Expert and Amazon form the backbone of Polish and global e-commerce today. They offer a unique opportunity to reach millions of customers instantly, without having to build traffic from scratch. In such a dynamic environment, the key to success lies in the speed and efficiency with which you can launch your offering. This is precisely why choosing the right partner – a marketplace agency – is a strategic decision, and at the same time a trap into which some sellers unwittingly fall. In this article, we expose Read more
With the new Cdiscount update, alongside a revamped interface and much more convenient navigation between tabs, the site has introduced a feature many have been waiting for – the ability to add new products from any file! No doubt all sellers who have already had the chance to start their journey with Cdiscount are aware of how time-consuming it used to be to fill in all the cells in the templates required when uploading a large number of products without integration with OMS systems. Until now, the only way to add new products was to download a template for Read more
How to set prices effectively on TEMU: a calculator and guide On TEMU, the seller sets a net base price (think of this as the „wholesale” price – the price at which you want to sell your goods to TEMU). It is TEMU that ultimately decides the retail price visible to the customer, and your base price is one of the inputs for their algorithms and campaigns. In the TEMU model, suppliers/sellers do not have full pricing autonomy, and the final price and the platform’s margin are determined by TEMU (the supplier negotiates the base price, whilst the platform Read more
In recent days, Allegro has introduced a significant change that could have a major impact on the visibility of your listings. This change affects business customers and sellers who are not fully aware of the new mechanism. What has changed? After logging into their Allegro account, users can now switch between the private and business account views. This sounds fairly innocuous, but in reality it could have serious consequences for your sales, especially if you do not ensure your account settings are correct. If Read more
Allegro has announced that changes to the REST API terms and conditions will come into effect on 23 September 2025. This is important information for all sellers and integration companies that have so far used API keys more extensively – for example, to copy listings to other marketplaces, such as Empik or Erli. This will now be explicitly prohibited, and breaching the rules may result in access to the API being blocked, account restrictions, or even a financial penalty. What is changing in the terms and conditions? Read more
Castorama Polska is one of the most recognisable brands in the construction and interior design sector. For years, it has been supporting Poles with their home renovations, DIY projects and home and garden design. Now the chain has gone a step further and launched its own marketplace, opening its doors to external sellers for the first time. This means you can offer your products on a platform visited by hundreds of thousands of customers every day. For companies in the Home, Garden and Construction sector, this is an unprecedented opportunity – unlike Read more
Nowadays, online sales have become the cornerstone of many businesses. Many companies that have so far focused mainly on domestic markets are seeking new opportunities to reach a wide audience around the world. One such platform that is gaining popularity is TEMU – a global e-commerce giant that offers sellers a unique opportunity to expand their business into the international market. So how do you start selling on TEMU, and what do you need to know to be successful? What is TEMU? Read more
The e-commerce market is changing at a rapid pace, and with it, the requirements that sellers operating in foreign markets must meet are increasing. One area that is becoming particularly important is compliance with environmental regulations, such as EPR – Extended Producer Responsibility. This is a system that requires sellers to take responsibility for the entire life cycle of a product, from its launch on the market right through to its disposal. In France, these regulations are very strict and require sellers to have Read more
A month and a half ago, we began working with a client who ran a small, relatively unknown sports shop on Allegro. The listings were out of date, the photos did not meet the platform’s standards, and the titles contained no keywords that could generate traffic. The sales figures left no room for doubt: the shop was practically non-existent in buyers’ minds. Today, just a few weeks after implementing the strategy, the number of orders has increased several-fold, and monthly turnover has exceeded levels that previously seemed unattainable. Below, we outline the comprehensive process, Read more
As part of our collaboration with the client, we undertook the revamp of one of their listings on Allegro. The product is a classic upholstery button with a crystal finish and a stud. The challenge? An unremarkable visual presentation and a very simple, unengaging description. Here’s what we did. Before the revamp The product photos were taken against a background of white drawing paper, with uneven lighting and a lack of clear detail. They lacked the sense of „sparkle” that this product should convey. Description provided by the client: Crystal upholstery buttons with a stud are an elegant Read more
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