Free delivery is now the norm in e-commerce – customers expect it, and often choose the offers that provide it. However, someone always pays for „free delivery” – and more often than not, that’s you, the seller. So how do you set your selling prices to make a profit, even though you have to deduct delivery costs and marketplace commission from every transaction, whilst still generating a profit? This article will help you make sense of the topic of selling prices in the context of: commission costs (e.g. Allegro, eBay, Amazon), free delivery included Read more
A practical guide for retailers who want to reduce complaints and improve the customer experience In the world of e-commerce, the packaging process is not just a matter of aesthetics. It is the customer’s final physical point of contact with your shop – the moment when the quality of service meets the actual product. And a great deal depends on how you pack it. A poorly packed parcel carries the risk of damage, returns and complaints. A well-packed one, on the other hand, builds a professional image, reduces logistics costs and increases the chances of customer loyalty. Read more
If you sell online and want to reach customers in Romania, eMAG is a platform you simply cannot afford to overlook. It is the largest marketplace in the region and, with the right approach, a truly effective sales channel. But how do you get started if you’re using Base (formerly Baselinker)? And what does it actually mean when a product is already listed in the eMAG catalogue? Let’s start with an important topic: productisation. This word may sound technical, but it means something very practical Read more
Kaufland is expanding into France and Italy! Find out why this could be your best move in 2025. Imagine being able to transfer your entire product range to two of Europe’s largest e-commerce markets with just one click. No tedious translating of product descriptions, no building a new online shop, no need to involve an IT team. Sound too good to be true? And yet – that’s exactly what Kaufland’s latest move offers, as it launches its platforms in France (Kaufland.fr) and Italy (Kaufland.it) this summer. This isn’t just news – Read more
Do you ever look at your Allegro shop’s homepage and wonder what you can do to make it stand out? Do your banners need updating to keep up with the latest trends? No problem at all! We’ll explain, step by step, how you can easily meet your visitors’ expectations and transform your shop into a professional site that complies with Allegro’s guidelines! Whether you’re looking to update your shop or design it from scratch, the first thing to consider is which products you’d like to showcase. In Read more
The third-largest e-commerce platform on the French market is taking its first steps amongst Polish sellers! Want to expand your reach and enter a completely new market? No problem – we’ll help you with everything! Cdiscount is a marketplace with nearly 10 million active shoppers, which has been taking France by storm since 1998. The platform is new-seller-friendly, and its organised and tireless support team will assist you with any difficulties you encounter whilst growing your shop. What’s more, Cdiscount doesn’t charge you any fees if you decide to leave, Read more
Running your own online shop? It sounds like a huge undertaking, requiring technical infrastructure, marketing expertise and hundreds of hours of preparation. But the truth is that these days, all you need is a computer, internet access and a few well-thought-out decisions to get started. And Allegro – Poland’s largest marketplace – is the perfect place to take that first step. But how do you go about it without getting stuck right at the start? Start by deciding: a personal or a business account? Before you list your first product, you need to decide which one to use Read more
We shop on them every day, although we don’t always know whether a particular sales platform is a marketplace or just an online shop. Many users, when searching Google for information about marketplaces, type in the phrase: „Marketplace – what is it?” That is why, in this short article, I would like to answer the most important question: what is a marketplace, and is it the future of global e-commerce? Is the marketplace the future? The answer can be found by looking at the ranking of the world’s largest companies. If we sort it by Read more
An assistant that selects products perfectly suited to your tastes? Someone who’ll answer all your questions right here and now? Amazon customers can now enjoy this new feature, as the company has recently launched its revolutionary concept utilising generative artificial intelligence. Rufus AI is a new tool that learns from product catalogues, customer reviews and customer requirements to recommend the best and most relevant offers. How can you use Rufus? It’s simple – it works via a straightforward chat interface. Innovative Read more
We began working with this client towards the end of last year. The nature of their business is largely seasonal – as many as 60% listings have the greatest sales potential between March and June. We knew this was a crucial time of year, but despite thorough preparations, in April we were on the brink of serious problems – including the threat of our Allegro account being suspended. The start was promising… From January, we began rolling out a new range of seasonal products – a total of 220 items. We prepared a complete Read more
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