The way customers search for products online is changing faster than many retailers have realised. Increasingly, rather than typing a query into Google, users are asking AI-powered tools directly: GPT, Claude, Perplexity or Gemini. These tools answer questions such as „where’s the best place to buy”, „which shop is trustworthy” or „which option should I choose”. If your online shop doesn’t appear in these results, you’re effectively losing out on traffic and sales — even if you have Read more
1. What’s currently happening in e-commerce marketing? Just a few years ago, the setup was simple: most of the budget went to Google Ads and Facebook, whilst marketplaces were treated as an additional source of sales. Ads on Allegro or Amazon served as a „nice extra” that could be switched on if there was a bit of budget left over after setting up campaigns on traditional channels. Today, this model is increasingly being turned on its head. Retail Media – advertising directly on platforms – is becoming the fastest-growing segment of digital advertising Read more
At the start of November, we signed a contract with a very promising client. There was, however, one snag – a large proportion of this client’s product range consisted of Christmas stock, for which the market had already been in full swing for several weeks. Jumping into the Christmas shopping frenzy when all the other brands had long since secured their top spots in search results within their respective categories seemed, at first glance, impossible! We, however, remained undeterred. Our plan was simple: to launch the client on every platform where they stood a chance of making an impact and watch the growth Read more
Until now, cross-border e-commerce has been straightforward: you list your products on a marketplace, set up a courier service, set your prices and… sell abroad. From mid-2026, this scenario will begin to change. A new EU regulation, the PPWR (Packaging and Packaging Waste Regulation), is coming into force, tightening the rules on packaging and Extended Producer Responsibility (EPR). In short – if you do not meet your EPR obligations in a given country, you cannot sell there legally – including via marketplaces. What’s more, the platforms themselves Read more
In recent years, eMAG has grown to become one of the key e-commerce platforms in Central and Eastern Europe. It is no longer just a „Romanian marketplace”, but an entire sales ecosystem covering Romania, Bulgaria and Hungary, with its own logistics, marketing campaigns and a growing base of customers and sellers. Since 2024/2025, the pace of change has accelerated significantly. eMAG is investing in artificial intelligence, new tools for sellers and financing programmes. For Polish companies, this signals that eMAG is becoming a viable avenue for expansion – alongside Allegro, Read more
In 2025, e-commerce in Poland and Europe is set to reach a new level – not only in terms of sales technology, but above all in terms of logistics. Customers are making impulse purchases less and less frequently. Instead, they expect fast, reliable and eco-friendly delivery, and retailers who can meet these requirements gain a real competitive edge. One platform that is investing heavily in this area is Temu, which is rapidly expanding its sales and logistics ecosystem. What is Temu Shipping? Temu Shipping is a logistics service in Read more
In the world of e-commerce, where speed, automation and data consistency are key, BaseLinker has for years been one of the most important tools supporting online retailers. In 2025, the brand underwent a rebrand – since then, it has been known simply as Base. The name change reflects the direction of the platform’s development, as it is no longer just an integrator but is becoming a fully-fledged PIM and OMS system, centralising the entire sales ecosystem. What is Base (formerly BaseLinker)? Base is an advanced multi-channel sales management system. It connects marketplaces (such as Read more
Registering on Temu as a seller in the European Union, including in Poland, requires you to gather and submit a range of documents and information. The guide below sets out the requirements for different types of businesses in detail to ensure the process runs smoothly. If you’d like to join the sellers on Temu, you can use our registration link – this will help Temu verify your account more quickly. Simply click 👉 here. Now let’s get down to business! Types of Business Entities When registering, you must specify the type of business you operate. Read more
In the world of e-commerce in 2025, product content management is no longer just a matter of descriptions or prices. Data consistency and the visual presentation of products across various sales channels are beginning to play a key role. That is why Base – a system that has been supporting Polish e-commerce for years – is introducing a new feature that marks a milestone in the platform’s development as a fully-fledged PIM (Product Information Management) system. We’re talking about the ‘Media’ tab, which is transforming the way retailers manage product images. From now on, you no longer need to Read more
In the dynamic DIY (Do It Yourself) sector, which is currently experiencing a renaissance in Poland, a presence on key platforms such as Castorama Marketplace is essential. However, for sellers with a wide product range (thousands of SKUs), traditional onboarding methods involve a process lasting many months or even years. In this case study, we demonstrate how our agency, btop.pl, through its "Turbo-Implementation" strategy, enabled a client from the home décor and construction sector to achieve a 150% increase in sales on a new platform in just 30 days from the start of our collaboration, setting a new standard for efficiency. The client Read more
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