In the world of e-commerce in 2025, product content management is no longer just a matter of descriptions or prices. Data consistency and the visual presentation of products across various sales channels are beginning to play a key role. That is why Base – a system that has been supporting Polish e-commerce for years – is introducing a new feature that marks a milestone in the platform’s development as a fully-fledged PIM (Product Information Management) system. We’re talking about the ‘Media’ tab, which is transforming the way retailers manage product images. From now on, you no longer need to Read more
A practical guide for retailers who want to reduce complaints and improve the customer experience In the world of e-commerce, the packaging process is not just a matter of aesthetics. It is the customer’s final physical point of contact with your shop – the moment when the quality of service meets the actual product. And a great deal depends on how you pack it. A poorly packed parcel carries the risk of damage, returns and complaints. A well-packed one, on the other hand, builds a professional image, reduces logistics costs and increases the chances of customer loyalty. Read more
If you sell online and want to reach customers in Romania, eMAG is a platform you simply cannot afford to overlook. It is the largest marketplace in the region and, with the right approach, a truly effective sales channel. But how do you get started if you’re using Base (formerly Baselinker)? And what does it actually mean when a product is already listed in the eMAG catalogue? Let’s start with an important topic: productisation. This word may sound technical, but it means something very practical Read more
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