Until now, cross-border e-commerce has been straightforward: you list your products on a marketplace, set up a courier service, set your prices and… sell abroad. From mid-2026, this scenario will begin to change. A new EU regulation, the PPWR (Packaging and Packaging Waste Regulation), is coming into force, tightening the rules on packaging and Extended Producer Responsibility (EPR). In short – if you do not meet your EPR obligations in a given country, you cannot sell there legally – including via marketplaces. What’s more, the platforms themselves Read more
Marketplaces such as Allegro, Castorama, Home and You, Kaufland, Media Expert and Amazon form the backbone of Polish and global e-commerce today. They offer a unique opportunity to reach millions of customers instantly, without having to build traffic from scratch. In such a dynamic environment, the key to success lies in the speed and efficiency with which you can launch your offering. This is precisely why choosing the right partner – a marketplace agency – is a strategic decision, and at the same time a trap into which some sellers unwittingly fall. In this article, we expose Read more
Free delivery is now the norm in e-commerce – customers expect it, and often choose the offers that provide it. However, someone always pays for „free delivery” – and more often than not, that’s you, the seller. So how do you set your selling prices to make a profit, even though you have to deduct delivery costs and marketplace commission from every transaction, whilst still generating a profit? This article will help you make sense of the topic of selling prices in the context of: commission costs (e.g. Allegro, eBay, Amazon), free delivery included Read more
A practical guide for retailers who want to reduce complaints and improve the customer experience In the world of e-commerce, the packaging process is not just a matter of aesthetics. It is the customer’s final physical point of contact with your shop – the moment when the quality of service meets the actual product. And a great deal depends on how you pack it. A poorly packed parcel carries the risk of damage, returns and complaints. A well-packed one, on the other hand, builds a professional image, reduces logistics costs and increases the chances of customer loyalty. Read more
We shop on them every day, although we don’t always know whether a particular sales platform is a marketplace or just an online shop. Many users, when searching Google for information about marketplaces, type in the phrase: „Marketplace – what is it?” That is why, in this short article, I would like to answer the most important question: what is a marketplace, and is it the future of global e-commerce? Is the marketplace the future? The answer can be found by looking at the ranking of the world’s largest companies. If we sort it by Read more
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