Many sellers on Allegro believe that launching an Allegro ADS campaign is the end of the story – all you need to do is set a budget, select your listings and wait for the profits to roll in. In practice, this is a sure-fire way to blow your budget. Effective Allegro ADS campaigns require constant optimisation, analytics and a swift response to market conditions. If you already have an action plan, find out which factors you need to keep an eye on every day – and why working with an agency allows you to maximise your profits. Key factors for daily ADS optimisation in the market Read more
From 27 September 2026, the e-commerce market and the entire retail sector across the European Union will face a new legislative challenge. The EmpCo Directive (Empowering Consumers for the Green Transition – Directive (EU) 2024/825) will come into force, the main aim of which is to eliminate misleading environmental claims (so-called ‘greenwashing’) and unsubstantiated certifications from the public domain. Are your product descriptions, website graphics and packaging certifications ready for these changes? Find out what’s changing, Read more
The use of artificial intelligence to remove backgrounds from thumbnails, generate virtual product set-ups or create backgrounds for advertising banners has become commonplace in e-commerce. The use of generators such as Midjourney, DALL-E and ChatGPT has enabled a significant reduction in the costs of visual design. However, the entry into force of the European Parliament and Council Regulation (EU) 2024/1689 (the so-called AI Act) has, however, introduced a specific legal framework for anyone publishing AI-generated material in online shops and on marketplaces. Will an AI generator place a visible caption on your photo? Amongst sellers, there has been Read more
Creating 3D renders, virtual interior designs and generating models showcasing clothing represent huge cost savings for manufacturers and D2C (Direct to Consumer) brands. However, the entry into force of Regulation (EU) 2024/1689 of the European Parliament and of the Council (the AI Act) necessitates the adaptation of internal procedures for the creation and publication of digital assets. Below, we present a detailed overview of the legal requirements imposed on manufacturers and brands in e-commerce. 1. Machine labelling and brand image integrity The most important issue from the perspective of the branding industry is the fact that Read more
For many retailers, the fourth quarter only really begins in November, when major sales campaigns get underway and customers start looking for presents. In practice, this is already a period of intense sales activity, rather than a time for calmly preparing offers, testing adverts or planning stock levels. Preparations for the most important period in e-commerce begin much earlier. July and August should be spent analysing results, selecting key products and organising the product catalogue. In September, it is worth starting to test offers and campaigns, whilst October should be set aside for final tweaks and ensuring Read more
ROAS is one of the most frequently analysed metrics in marketplace advertising campaigns. Sellers monitor it on Allegro, Amazon, eMAG and other platforms to assess whether their advertising budget is delivering the expected results. A high ROAS looks good on paper and is often used as an argument for increasing spending. The problem arises when, despite rising sales, the account does not show a significant increase in profit. The company is fulfilling more orders, the warehouse has more work, and turnover is rising, but the final financial result Read more
A listing may look attractive, feature good photos and have an accurate description, yet still perform poorly. The reason? The customer understands what you’re selling, but the marketplace or search engine algorithm is unable to recognise the product correctly. This is a particularly important issue in multi-channel selling. Platforms analyse not only the content of the description, but also the category, specifications, variants, identifiers and the consistency of all data. Below are eight mistakes that most commonly limit a listing’s visibility. 1. Incorrect category A product may be well described, but if it ends up in Read more
Until recently, customers would type short search terms into search engines, such as „upright hoover” or „running shoes”. Today, they are increasingly asking more detailed questions: Which lightweight vacuum cleaner for a flat with a cat should I choose for up to 1,500 zł? Such queries are directed not only to Google, but also to ChatGPT, Gemini and other AI assistants. A traditional search engine may display hundreds of results, whereas an assistant usually tries to highlight a few products best suited to the user’s needs. For a retailer, this means that their product range must Read more
Young consumers are increasingly not only searching for products online, but also influencing the purchasing decisions of the whole family. They send links, compare offers, and highlight trendy brands and new products. At the same time, they are keen to draw on their parents’ experience and take their recommendations on board. As a result, online shopping is becoming an intergenerational process, in which one person finds a product, another assesses its value for money, and yet another makes the payment. Shopping as a family team effort For many teenagers, their first experiences with e-commerce Read more
The e-commerce market doesn’t tolerate downtime, and Allegro has just introduced a change that will directly impact your sales figures. A new section has appeared on product pages – „Multi-packs”. For buyers, this is an easier way to make cheaper bulk purchases, but what about you? It’s an excellent opportunity to increase your average order value. Find out how the new feature works, why you need to act quickly, and how to set up multi-packs step by step to get the most out of this change. What’s changed? The new ‘Multi-pack’ section” Read more
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