Anyone who has ever listed products in bulk on a marketplace knows this challenge. You download a file from a wholesaler or an ERP system, open it, and there are hundreds of columns. Then you check the platform’s official template and the tedious rewriting begins: „gross price” has to become the „PRICE” column, and the EAN code needs to be changed to „GTIN”. A single mistake in the name causes the system to misread the data and treat the price as a standard product parameter. We have some great news for you that will drastically reduce your working time Read more
Allegro is increasingly expanding its range of official brand shops. Examples include LEGO and TATUUM, whose official shop on Allegro was announced in June 2026. Allegro describes the Brand Zone as a place where manufacturers present their product range directly, in a more organised and brand-focused manner, with an emphasis on product authenticity, customer service and a convenient shopping experience. How does an official shop differ from a standard shop on Allegro? A standard seller on Allegro operates primarily within the framework of the traditional Read more
Expansion of the carrier network for Allegro One From 8 July, the handling of your parcels to Allegro One lockers will become even more flexible. DHL is joining the group of carriers delivering to Allegro One Box and Allegro One Punkt, strengthening the existing partnership with DPD and Allegro One Kurier. Thanks to this expansion, your parcels will be handled by three trusted logistics partners in selected cities, enabling even more efficient delivery of orders to end recipients. Automated courier allocation Read more
When sales drop, many marketplace sellers turn to advertising for a solution. They launch Allegro Ads, Amazon Ads or eMAG Ads campaigns, or invest in promoting their products on social media, hoping for a rapid improvement in results. Unfortunately, it very often turns out that increasing the advertising budget does not deliver the expected results. The reason is simple – advertising can boost the visibility of a listing, but it won’t fix its underlying problems. Advertising attracts traffic, but does not guarantee sales. The purpose of advertising is to direct potential customers to the product listing. Read more
The same product, the same manufacturer, and sometimes even the same price. Yet sales are going very well in one sales channel, whilst in another the product is generating virtually no results. This comes as a surprise to many companies, as it intuitively seems that if a product works well in one place, it should perform similarly everywhere. In practice, however, sales across different channels follow a completely different logic. What works on one platform may not work just as well on another, even if Read more
Many companies entering a new marketplace take a simplistic approach: since the catalogue already exists, it’s best to list as many products as possible straight away. This seems like a logical move. The wider the range, the greater the chance that something will start to sell. In practice, however, the opposite is very often true. Launching on a large scale makes it harder to control margins, complicates logistics, blurs the budget and makes it difficult to draw conclusions. Rather than boosting sales, it can turn entering a new channel into a costly experiment. That is why, at the outset, a much better solution is Read more
Many retailers operate on the simple assumption that if a product works in Poland, it should also work abroad. In practice, this is not the case. When entering a new market, customer expectations, price levels, the way people search for offers, the importance of logistics and the level of trust required to make a purchase all change. That is why a Polish bestseller often fails not because of the product itself, but because of the entire sales environment. Below are the 7 most common obstacles worth checking before entering a new market. 1. The product is suited to the Polish market, Read more
Why is it that sometimes a generated product photo looks absolutely stunning, whilst at other times it’s a nightmare to look at? Well, the reason is quite simple, but that doesn’t mean it’s easy to fix. So what can you do to generate a professional-looking image without having to do a million retakes? Let’s go through it step by step. Why does AI generate some objects perfectly, whilst others are riddled with errors? Every AI is linked to a specific image library, which the algorithm has used to learn how to generate images. Through Read more
Just a few years ago, for many companies, having a presence on Allegro was an obvious step in developing their online sales. The platform provided quick access to millions of customers, built trust and allowed businesses to scale up without having to invest huge budgets in their own online shop. Today, however, more and more sellers are asking themselves one question: is selling on Allegro still profitable? Rising commission rates, advertising costs, additional fees and ever-increasing competition mean that some companies are beginning to experience a real decline in profitability. The platform itself Read more
Significant changes are on the horizon for the e-commerce and online financial services sectors. The new EU Directive 2023/2673 aims to simplify the processes for cancelling online purchases and services. The most significant change is the requirement to introduce a prominent and user-friendly „cancel contract” button, which must be just as accessible as the „Buy Now” button. What does EU Directive 2023/2673 cover? Directive 2023/2673, sometimes referred to by experts as ‘Omnibus 2.0’, amends the rules on distance contracts. Although its main focus Read more
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