In 2026, e-commerce customers are more discerning than ever. An attractive product and a competitive price are no longer enough – today, the shopping experience is what determines which shop customers choose. It is this experience that builds loyalty, positive reviews and long-term relationships with the brand. As the Gemius E-commerce in Poland 2024 report shows, previous positive experiences are the most important non-financial factor influencing the choice of an online shop. The question is: does your e-commerce business meet these expectations? Customers expect positive experiences. The shopping experience is something far Read more
For e-commerce, 2026 will not be „just another year of campaign optimisation” or a minor evolution along the lines of faster deliveries, better UX and a little more automation. The biggest change will happen earlier – at the stage when the customer is only just beginning to think about making a purchase. Increasingly, the first place where consumers look for inspiration and guidance is no longer Google or a price comparison site. It’s generative tools: ChatGPT, Gemini, Claude or AI Mode. Customers aren’t „searching” for links – they’re seeking advice. And if in Read more
Until recently, many companies treated online sales as a simple process: you post a listing, run an advert, and „it all sort of works out”. Today, it’s clear that this phase is over. The market is maturing, competition is growing, and marketplaces are becoming an increasingly demanding environment. In 2026, it won’t be those who „sell everything” who come out on top, but those who have control over the process: data, product range, logistics and profitability. Marketplaces are no longer just an add-on. They are becoming the operating system for sales. By 2026, in many sectors, the marketplace will be the primary channel for acquiring Read more
Clicking „Buy and pay” does not mark the end of the customer journey. For the buyer, this is just the start: uncertainty sets in („Did it go through?”, „when will it be dispatched?”, „where will the parcel end up?”), whilst for the shop, the fulfilment process begins – a process which, without good communication, can lead to costs, returns and enquiries to customer service. One of the most underrated elements of this communication is the order confirmation email. Many shops treat it as a mere formality: a template from the platform, random content, automatically generated text with no structure. The result? The customer feels, Read more
The way customers search for products online is changing faster than many retailers have realised. Increasingly, rather than typing a query into Google, users are asking AI-powered tools directly: GPT, Claude, Perplexity or Gemini. These tools answer questions such as „where’s the best place to buy”, „which shop is trustworthy” or „which option should I choose”. If your online shop doesn’t appear in these results, you’re effectively losing out on traffic and sales — even if you have Read more
Until now, cross-border e-commerce has been straightforward: you list your products on a marketplace, set up a courier service, set your prices and… sell abroad. From mid-2026, this scenario will begin to change. A new EU regulation, the PPWR (Packaging and Packaging Waste Regulation), is coming into force, tightening the rules on packaging and Extended Producer Responsibility (EPR). In short – if you do not meet your EPR obligations in a given country, you cannot sell there legally – including via marketplaces. What’s more, the platforms themselves Read more
Marketplaces such as Allegro, Castorama, Home and You, Kaufland, Media Expert and Amazon form the backbone of Polish and global e-commerce today. They offer a unique opportunity to reach millions of customers instantly, without having to build traffic from scratch. In such a dynamic environment, the key to success lies in the speed and efficiency with which you can launch your offering. This is precisely why choosing the right partner – a marketplace agency – is a strategic decision, and at the same time a trap into which some sellers unwittingly fall. In this article, we expose Read more
Free delivery is now the norm in e-commerce – customers expect it, and often choose the offers that provide it. However, someone always pays for „free delivery” – and more often than not, that’s you, the seller. So how do you set your selling prices to make a profit, even though you have to deduct delivery costs and marketplace commission from every transaction, whilst still generating a profit? This article will help you make sense of the topic of selling prices in the context of: commission costs (e.g. Allegro, eBay, Amazon), free delivery included Read more
A practical guide for retailers who want to reduce complaints and improve the customer experience In the world of e-commerce, the packaging process is not just a matter of aesthetics. It is the customer’s final physical point of contact with your shop – the moment when the quality of service meets the actual product. And a great deal depends on how you pack it. A poorly packed parcel carries the risk of damage, returns and complaints. A well-packed one, on the other hand, builds a professional image, reduces logistics costs and increases the chances of customer loyalty. Read more
We shop on them every day, although we don’t always know whether a particular sales platform is a marketplace or just an online shop. Many users, when searching Google for information about marketplaces, type in the phrase: „Marketplace – what is it?” That is why, in this short article, I would like to answer the most important question: what is a marketplace, and is it the future of global e-commerce? Is the marketplace the future? The answer can be found by looking at the ranking of the world’s largest companies. If we sort it by Read more
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