Odpowiedź w pięć tygodni, bez zakładania konta
A reply in five weeks, without creating an account.
A manufacturer of natural cosmetics wanted to know whether its products would sell in Romania. It did not want to spend a month and go through the full registration process just to find out.
The challenge
The client received a signal from the distributor that there is demand for its products on the Romanian market.
To check this using his own account, he would have to complete VAT OSS registration, fulfil environmental obligations, arrange for the translation of product descriptions and labels, and register on the platform. In reality, this would take about a month.
About the client
A manufacturer of natural cosmetics, with its own formulations and production facilities, and a catalogue comprising several dozen products.
He sells in Poland via his own shop and Allegro. He hasn’t ventured into the international market yet.
What we’ve done
The decisions that determined the outcome.
We sold his products through our account rather than setting up his own
We listed 48 items on our eMAG and Trendyol accounts, in accordance with our tax structure and logistics terms and conditions. The client delivered the goods to our warehouse.
We carried out a limited number of tests, but across the full price range
We didn’t showcase bestsellers from Poland, but rather just a few titles from each price range and each sub-category. The aim wasn’t to make sales, but to find out which segment was responding at all.
The result turned out to be different from what the customer had expected. Sales were concentrated in the mid-price range and in one sub-category that had hardly sold at all in Poland. His two bestsellers in Poland did not sell a single copy.
We concluded the test with a recommendation to log in to your own account
After five weeks, we had enough data to conclude that there was a market, but not for the range of products the client had planned to launch there. The recommendation was to enter the market, but with different products to those in Poland and at a different price point to the one he had envisaged.
The client opened their own account in September.
Course
Key stages.
- Early June 2026 Sample selection 48 indices selected by price range and sub-category, not by sales in Poland.
- 9 June 2026 First offers on eMAG Posting on the bTOP account, translating descriptions, and adapting photos to the platform’s requirements.
- June 2026 Ad-free viewing No campaigns, by design. Collecting data on organic traffic, page views and conversions by sub-category.
- Early July 2026 Report and recommendation Which segments are responding, which aren’t, what price range, and what questions did buyers ask?.
A test on our account versus trading on your own.
| Credits | Your customer account | Review by bTOP | Change |
|---|---|---|---|
| Time until the first offer | approx. 30 days | 9 days | −70% |
| Registration and formalities | set | none | , |
| Customer-side entry cost | full | goods and logistics | , |
| The moment the market decision is made | before costs | based on the data | , |
| Risks in the event of a negative result | costs incurred | the goods are being returned | , |
How we did it.
The client asked a question that could not be answered without making a sale, and the sale required a good month’s worth of paperwork. The solution was to move the test to our own platform: our account, our tax structure, our logistics. The results came back after five weeks and were different from what we’d anticipated; the market turned out to be attractive, but for a different segment of the catalogue. The client set up their own account with this information in mind.
Repeatability
Why do we think it wasn’t a coincidence?.
Test isolated from the input
The question „Does this market work?" need not cost as much as entering it. Separating these two issues shortens the decision-making process by months and removes the risk involved.
A cross-section, not a bestseller
A Polish bestseller is not a good indicator of a new market. A few key figures from each price bracket say more about the structure of demand than the ten best-selling products.
Organic content before the advert
A result achieved without an advertising budget can be replicated. The result of the campaign is only as valuable as the campaign itself.
What this case does not prove: This model is not a substitute for entering the market. Sales via our account are limited and do not build the client’s track record or brand on the platform; it is a decision-making tool, not the intended method of sale.
Would you like to research the market before investing in it?
We’ll list selected products on our accounts and, after a few weeks, let you know whether there is demand, in which segment and at what price. No registration or paperwork required on your part.
Let’s talk about the market test
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