A listing may look attractive, feature good photos and have an accurate description, yet still perform poorly. The reason? The customer understands what you’re selling, but the marketplace or search engine algorithm is unable to recognise the product correctly. This is a particularly important issue in multi-channel selling. Platforms analyse not only the content of the description, but also the category, specifications, variants, identifiers and the consistency of all data. Below are eight mistakes that most commonly limit a listing’s visibility. 1. Incorrect category A product may be well described, but if it ends up in Read more
Until recently, customers would type short search terms into search engines, such as „upright hoover” or „running shoes”. Today, they are increasingly asking more detailed questions: Which lightweight vacuum cleaner for a flat with a cat should I choose for up to 1,500 zł? Such queries are directed not only to Google, but also to ChatGPT, Gemini and other AI assistants. A traditional search engine may display hundreds of results, whereas an assistant usually tries to highlight a few products best suited to the user’s needs. For a retailer, this means that their product range must Read more
Young consumers are increasingly not only searching for products online, but also influencing the purchasing decisions of the whole family. They send links, compare offers, and highlight trendy brands and new products. At the same time, they are keen to draw on their parents’ experience and take their recommendations on board. As a result, online shopping is becoming an intergenerational process, in which one person finds a product, another assesses its value for money, and yet another makes the payment. Shopping as a family team effort For many teenagers, their first experiences with e-commerce Read more
The e-commerce market doesn’t tolerate downtime, and Allegro has just introduced a change that will directly impact your sales figures. A new section has appeared on product pages – „Multi-packs”. For buyers, this is an easier way to make cheaper bulk purchases, but what about you? It’s an excellent opportunity to increase your average order value. Find out how the new feature works, why you need to act quickly, and how to set up multi-packs step by step to get the most out of this change. What’s changed? The new ‘Multi-pack’ section” Read more
Anyone who has ever listed products in bulk on a marketplace knows this challenge. You download a file from a wholesaler or an ERP system, open it, and there are hundreds of columns. Then you check the platform’s official template and the tedious rewriting begins: „gross price” has to become the „PRICE” column, and the EAN code needs to be changed to „GTIN”. A single mistake in the name causes the system to misread the data and treat the price as a standard product parameter. We have some great news for you that will drastically reduce your working time Read more
From 27 July 2026, Amazon is introducing a significant change to its product listing rules. The maximum length of a product title will be limited to 75 characters, including spaces. The new requirements will apply to Amazon’s European marketplaces and most product categories, with the exception of products in the Media category. For sellers, this means the end of very long titles, which often included numerous keywords, features, uses and technical information. Amazon wants the title to be shorter, more readable and focused primarily on identification Read more
Allegro is increasingly expanding its range of official brand shops. Examples include LEGO and TATUUM, whose official shop on Allegro was announced in June 2026. Allegro describes the Brand Zone as a place where manufacturers present their product range directly, in a more organised and brand-focused manner, with an emphasis on product authenticity, customer service and a convenient shopping experience. How does an official shop differ from a standard shop on Allegro? A standard seller on Allegro operates primarily within the framework of the traditional Read more
Expansion of the carrier network for Allegro One From 8 July, the handling of your parcels to Allegro One lockers will become even more flexible. DHL is joining the group of carriers delivering to Allegro One Box and Allegro One Punkt, strengthening the existing partnership with DPD and Allegro One Kurier. Thanks to this expansion, your parcels will be handled by three trusted logistics partners in selected cities, enabling even more efficient delivery of orders to end recipients. Automated courier allocation Read more
The e-commerce market in the European Union is constantly evolving, and with it the regulations aimed at enhancing consumer protection. From 19 June 2026, new regulations resulting from EU Directive 2023/2673 and amendments to the German Civil Code (BGB, § 356a) will come into force. If you sell on the Kaufland platform, this post will guide you through the changes step by step. What does the change involve? The new regulations require e-commerce platforms to provide consumers with a simple, electronic option to withdraw from Read more
A listing on a marketplace may be blocked even if the product is in stock, the price is correct and the photos look good. Most often, the problem lies not with the product itself, but with the product data: the EAN, category, specifications, description, photos or import file. Marketplaces such as Allegro, Amazon, eMAG, Kaufland and Temu are checking more and more thoroughly whether a listing complies with the catalogue, the platform’s terms and conditions and the requirements of the relevant category. If the system detects an error, the product may be rejected, held pending correction, or have its visibility restricted Read more
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