Just a few years ago, for many companies, having a presence on Allegro was an obvious step in developing their online sales. The platform provided quick access to millions of customers, built trust and allowed businesses to scale up without having to invest huge budgets in their own online shop. Today, however, more and more sellers are asking themselves one question: is selling on Allegro still profitable? Rising commission rates, advertising costs, additional fees and ever-increasing competition mean that some companies are beginning to experience a real decline in profitability. The platform itself Read more
TikTok is no longer just an entertainment platform. It is increasingly developing its e-commerce features, and TikTok Shop is one of the most significant steps towards social commerce – that is, combining content and shopping in one place. This is changing the way users discover and buy products online. What is TikTok Shop? TikTok Shop is an in-app shopping system within the TikTok app. Users can see a product in a video, click on it and buy it without leaving the platform. Sellers can: tag products Read more
Selling on Amazon under the FBM (Fulfilled by Merchant) model gives sellers full control over their own stock, but at the same time requires them to manage dispatch themselves and negotiate rates with couriers. For businesses that wish to store their products in their own warehouse whilst benefiting from preferential rates negotiated by the e-commerce giant, the Amazon Easy Ship service is the ideal solution. This is a logistics model in which Amazon takes over the process of delivering parcels to the end customer on the seller’s behalf. In practice, this means that after Read more
In the rapidly changing world of e-commerce, where the costs of renting premises and logistics can effectively stifle the growth of even the most promising brands, dropshipping is emerging as the cornerstone of modern retail. This model is no longer the preserve of start-up entrepreneurs; today, it is a fully-fledged strategy for expanding product ranges for established players on marketplaces such as Allegro, Empik, Temu, Kaufland and many others. The key to success is no longer simply finding a supplier, but the seamless integration of product data and stock levels in real time. This allows businesses to build a competitive advantage without risk. Read more
Significant changes are on the horizon for the e-commerce and online financial services sectors. The new EU Directive 2023/2673 aims to simplify the processes for cancelling online purchases and services. The most significant change is the requirement to introduce a prominent and user-friendly „cancel contract” button, which must be just as accessible as the „Buy Now” button. What does EU Directive 2023/2673 cover? Directive 2023/2673, sometimes referred to by experts as ‘Omnibus 2.0’, amends the rules on distance contracts. Although its main focus Read more
On eMAG RO, not every promotion necessarily involves a traditional price reduction on a single item. One of the most interesting mechanisms is ‘Promo Packs’, which are promotional bundles comprising between 2 and 5 units of the same product. The platform explains that this format is designed to encourage customers to buy more items by offering better value for larger orders. From the retailer’s perspective, this solution is simple yet highly practical. Rather than focusing solely on selling a single item, retailers can use Promo Packs to increase the average basket value and boost the number of orders Read more
An abandoned basket is a real pain because it happens right at the point where money is involved. The customer has already chosen a product, added it to their basket, sometimes even entered their details… and then they disappear. And here’s the important thing: this isn’t always a „problem to be fixed”. Some people treat their basket as a „save for later” list or are comparing prices. Research by Baymard shows that a large proportion of abandoned baskets are simply the result of browsing without any intention to buy. But if we filter out mere „window shopping”, we’re left with a group that can be won back. And interestingly – Read more
Not long ago, the question was whether Temu could pose a real threat to Allegro in Poland. Today, this is no longer just a theoretical scenario. According to Mediapanel data for January 2026, Temu had 20.34 million active users in Poland, whilst Allegro had 18.9 million, confirming that the Chinese marketplace is already winning the battle for reach. It is also clear that this is not a one-off spike, but part of a wider shift in the market. However, this does not automatically mean that Temu has „won the Polish e-commerce market”. And this is where the most important part begins for Read more
When thinking about diversifying their sales, most business owners turn their attention to Allegro or Amazon. Yet the Polish e-commerce market in 2026 looks completely different. The largest retail chains, which we have hitherto associated exclusively with huge stores and their own product ranges, have become powerful sales ecosystems. As a marketing agency, we’re observing a trend whereby brands such as Zalando and Media Expert are opening up their virtual shelves to external partners, offering them access to millions of loyal customers. Home and Garden reimagined: Leroy Merlin and Castorama Industry Read more
InPost, a company known throughout Poland and a pioneer in the development of parcel lockers, is taking a significant step towards e-commerce. A new service – InPost Buy – has been added to the InPost app, which until now has been used to manage parcels. This feature not only allows users to shop within the app, but also acts as an AI shopping assistant. Several AI shopping assistants have already made an appearance, whether it’s Amazon’s Rufus or Allegro’s module in ChatGPT. But how does this one measure up? Read more
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