Many sellers joining eMAG RO assume that all they need to do is add a listing, set a price and wait for their first orders. In practice, the marketplace works differently. Simply being listed in the catalogue does not in itself ensure visibility, and visibility alone does not guarantee sales. On eMAG, it is becoming increasingly clear that success is not down to a single „magic” factor, but rather a whole network of interdependent factors: content quality, product availability, logistics, participation in promotions and the quality of after-sales service. eMAG itself informs sellers of both the product ranking rules and a range of metrics and tools relating to content, price and stock levels Read more
Expanding into foreign markets is a natural step in the development of any ambitious online shop. Cross-border e-commerce opens the door to millions of new customers, but it also presents legal challenges. One of the most common questions we hear from our customers is: „When selling products in the EU, do I need to have labels and instructions in the local language?” The answer is: in the vast majority of cases – yes. Ignoring this obligation not only carries the risk of financial penalties but can also result in your sales being blocked on marketplaces. Read more
Q2 in e-commerce often seems unremarkable only from a calendar perspective. It doesn’t carry the same weight as Black Friday or the December gift-buying peak, but it is precisely in the second quarter that retailers can build up several smaller sales waves which, taken together, yield a very solid result. The problem is that many companies still treat spring too broadly: something for Easter, something for the garden, some gifts. But the marketplace doesn’t reward generality. The marketplace rewards those who can tap into a specific Read more
In the world of Polish e-commerce, stability is a relative concept, and the coming months on the Allegro platform are the best proof of this. Poland’s largest marketplace has announced a series of fundamental changes that will directly impact sales strategy, logistics costs and the technical aspects of customer service. As an agency supporting brand development in the marketplace channel, we are closely monitoring these changes, as they require not only technical adjustments to API systems but, above all, a complete overhaul of the philosophy behind product range and margin management. No more manual linking of listings: Multi-variant listings are a thing of the past Read more
Some time ago, Amazon introduced the ability to generate A+ content using AI. Many people, including ourselves, were sceptical and cautious about it at first. Ultimately, however, we gave Amazon a chance and, contrary to appearances, it is a useful feature. Generating A+ content is fairly straightforward, but it needs to be done skilfully if you don’t want to waste time on something that looks unnatural to the human eye. It’s important to bear in mind that AI, in particular, does not understand the content of a photo in the same way as a human does. With Read more
Scalability in e-commerce in 2026 refers to the ability to grow amidst increasing market complexity. It is the capacity to handle higher sales volumes whilst maintaining operational fluidity, consistent data and full control over processes. Today, an e-commerce system must keep pace not only with the growth in order volumes, but also with rapid technological changes, new sales channels and evolving shopping patterns. Below are 10 key features of a scalable e-commerce system in 2026. Centralised management of all sales channels A scalable system integrates Read more
Multi-channel sales have become the norm in e-commerce. Online shops, marketplaces, international platforms and B2B sales enable businesses to reach different customer groups and diversify their revenue streams. At the same time, a multi-channel approach brings greater operational complexity, which can quickly lead to chaos without the right tools. Effective management of multiple sales channels relies on centralising processes, automating repetitive tasks and maintaining data consistency across the entire sales ecosystem. Centralised sales management The foundation of multi-channel sales is a single hub where data is collected Read more
The year 2026 marks a turning point for e-commerce. Artificial intelligence is no longer just a tool for marketing or customer service – AI is effectively taking over the start of the shopping process. What has been the norm for years („Google → shop → shopping basket”) is beginning to crumble. Shopping is increasingly taking place… in conversation. AI is taking over the start of the shopping process AI assistants are increasingly responsible for searching for, comparing and recommending products. Customers no longer need to browse through dozens of websites, analyse reviews or check price comparison sites. All it takes is a single question Read more
In the traditional e-commerce model, expanding a business beyond national borders was like running a hurdle race. Translations, local regulations and, above all, logistics. Every new country meant a new contract with a courier, API integration and a battle to secure rates that wouldn’t eat into the entire profit margin. Temu has changed the rules of the game – Europe has become a single, shared marketplace for sellers. Logistics shield: Shipments on Temu labels The biggest „game-changer” for our customers has been the way Temu approaches transport. The platform does not Read more
In 2026, e-commerce customers are more discerning than ever. An attractive product and a competitive price are no longer enough – today, the shopping experience is what determines which shop customers choose. It is this experience that builds loyalty, positive reviews and long-term relationships with the brand. As the Gemius E-commerce in Poland 2024 report shows, previous positive experiences are the most important non-financial factor influencing the choice of an online shop. The question is: does your e-commerce business meet these expectations? Customers expect positive experiences. The shopping experience is something far Read more
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