Until recently, cross-border e-commerce sales were mainly associated with translating product listings and setting up shipping to another country. Today, that is simply not enough. Customers in different markets have different expectations, marketplaces are setting increasingly stringent requirements, and errors in data, prices or logistics quickly have a negative impact on sales. Cross-border e-commerce in 2026 is not just about language. It’s about tailoring the entire offering to the local market. Translation is just the first step. Automatic translation of product descriptions can help, but it isn’t Read more
Many companies entering a new marketplace take a simplistic approach: since the catalogue already exists, it’s best to list as many products as possible straight away. This seems like a logical move. The wider the range, the greater the chance that something will start to sell. In practice, however, the opposite is very often true. Launching on a large scale makes it harder to control margins, complicates logistics, blurs the budget and makes it difficult to draw conclusions. Rather than boosting sales, it can turn entering a new channel into a costly experiment. That is why, at the outset, a much better solution is Read more
On 5 February 2026, the German Bundeskartellamt prohibited Amazon from influencing the prices of listings by third-party sellers on its German Marketplace. The case concerns mechanisms that may have reduced the visibility of listings or removed them from display if the platform deemed their prices to be too high. This is an important decision not only for the German market. It shows that regulators are looking ever more closely at how marketplaces influence the competitive conditions for their sellers. What the case is about According to the German authority, Amazon employed measures which, in Read more
Many retailers operate on the simple assumption that if a product works in Poland, it should also work abroad. In practice, this is not the case. When entering a new market, customer expectations, price levels, the way people search for offers, the importance of logistics and the level of trust required to make a purchase all change. That is why a Polish bestseller often fails not because of the product itself, but because of the entire sales environment. Below are the 7 most common obstacles worth checking before entering a new market. 1. The product is suited to the Polish market, Read more
Why is it that sometimes a generated product photo looks absolutely stunning, whilst at other times it’s a nightmare to look at? Well, the reason is quite simple, but that doesn’t mean it’s easy to fix. So what can you do to generate a professional-looking image without having to do a million retakes? Let’s go through it step by step. Why does AI generate some objects perfectly, whilst others are riddled with errors? Every AI is linked to a specific image library, which the algorithm has used to learn how to generate images. Through Read more
Selling on Amazon under the FBM (Fulfilled by Merchant) model gives sellers full control over their own stock, but at the same time requires them to manage dispatch themselves and negotiate rates with couriers. For businesses that wish to store their products in their own warehouse whilst benefiting from preferential rates negotiated by the e-commerce giant, the Amazon Easy Ship service is the ideal solution. This is a logistics model in which Amazon takes over the process of delivering parcels to the end customer on the seller’s behalf. In practice, this means that after Read more
Significant changes are on the horizon for the e-commerce and online financial services sectors. The new EU Directive 2023/2673 aims to simplify the processes for cancelling online purchases and services. The most significant change is the requirement to introduce a prominent and user-friendly „cancel contract” button, which must be just as accessible as the „Buy Now” button. What does EU Directive 2023/2673 cover? Directive 2023/2673, sometimes referred to by experts as ‘Omnibus 2.0’, amends the rules on distance contracts. Although its main focus Read more
An abandoned basket is a real pain because it happens right at the point where money is involved. The customer has already chosen a product, added it to their basket, sometimes even entered their details… and then they disappear. And here’s the important thing: this isn’t always a „problem to be fixed”. Some people treat their basket as a „save for later” list or are comparing prices. Research by Baymard shows that a large proportion of abandoned baskets are simply the result of browsing without any intention to buy. But if we filter out mere „window shopping”, we’re left with a group that can be won back. And interestingly – Read more
Expanding into foreign markets is a natural step in the development of any ambitious online shop. Cross-border e-commerce opens the door to millions of new customers, but it also presents legal challenges. One of the most common questions we hear from our customers is: „When selling products in the EU, do I need to have labels and instructions in the local language?” The answer is: in the vast majority of cases – yes. Ignoring this obligation not only carries the risk of financial penalties but can also result in your sales being blocked on marketplaces. Read more
Q2 in e-commerce often seems unremarkable only from a calendar perspective. It doesn’t carry the same weight as Black Friday or the December gift-buying peak, but it is precisely in the second quarter that retailers can build up several smaller sales waves which, taken together, yield a very solid result. The problem is that many companies still treat spring too broadly: something for Easter, something for the garden, some gifts. But the marketplace doesn’t reward generality. The marketplace rewards those who can tap into a specific Read more
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