Some time ago, Amazon introduced the ability to generate A+ content using AI. Many people, including ourselves, were sceptical and cautious about it at first. Ultimately, however, we gave Amazon a chance and, contrary to appearances, it is a useful feature. Generating A+ content is fairly straightforward, but it needs to be done skilfully if you don’t want to waste time on something that looks unnatural to the human eye. It’s important to bear in mind that AI, in particular, does not understand the content of a photo in the same way as a human does. With Read more
Scalability in e-commerce in 2026 refers to the ability to grow amidst increasing market complexity. It is the capacity to handle higher sales volumes whilst maintaining operational fluidity, consistent data and full control over processes. Today, an e-commerce system must keep pace not only with the growth in order volumes, but also with rapid technological changes, new sales channels and evolving shopping patterns. Below are 10 key features of a scalable e-commerce system in 2026. Centralised management of all sales channels A scalable system integrates Read more
The year 2026 marks a turning point for e-commerce. Artificial intelligence is no longer just a tool for marketing or customer service – AI is effectively taking over the start of the shopping process. What has been the norm for years („Google → shop → shopping basket”) is beginning to crumble. Shopping is increasingly taking place… in conversation. AI is taking over the start of the shopping process AI assistants are increasingly responsible for searching for, comparing and recommending products. Customers no longer need to browse through dozens of websites, analyse reviews or check price comparison sites. All it takes is a single question Read more
In 2026, e-commerce customers are more discerning than ever. An attractive product and a competitive price are no longer enough – today, the shopping experience is what determines which shop customers choose. It is this experience that builds loyalty, positive reviews and long-term relationships with the brand. As the Gemius E-commerce in Poland 2024 report shows, previous positive experiences are the most important non-financial factor influencing the choice of an online shop. The question is: does your e-commerce business meet these expectations? Customers expect positive experiences. The shopping experience is something far Read more
Just a few years ago, most sellers treated Amazon as a simple formula: you list a product, set up your logistics, run an advert, and scale comes naturally. Today, this only works if the numbers add up. And the numbers on Amazon add up either thanks to an operational advantage or a very deliberate pricing and listing strategy. That is precisely why the announced fee reductions in Amazon’s European shops for 2026 are significant. Not because Amazon is cheaper, but because it opens up opportunities for certain product ranges Read more
For e-commerce, 2026 will not be „just another year of campaign optimisation” or a minor evolution along the lines of faster deliveries, better UX and a little more automation. The biggest change will happen earlier – at the stage when the customer is only just beginning to think about making a purchase. Increasingly, the first place where consumers look for inspiration and guidance is no longer Google or a price comparison site. It’s generative tools: ChatGPT, Gemini, Claude or AI Mode. Customers aren’t „searching” for links – they’re seeking advice. And if in Read more
Until recently, many companies treated online sales as a simple process: you post a listing, run an advert, and „it all sort of works out”. Today, it’s clear that this phase is over. The market is maturing, competition is growing, and marketplaces are becoming an increasingly demanding environment. In 2026, it won’t be those who „sell everything” who come out on top, but those who have control over the process: data, product range, logistics and profitability. Marketplaces are no longer just an add-on. They are becoming the operating system for sales. By 2026, in many sectors, the marketplace will be the primary channel for acquiring Read more
Clicking „Buy and pay” does not mark the end of the customer journey. For the buyer, this is just the start: uncertainty sets in („Did it go through?”, „when will it be dispatched?”, „where will the parcel end up?”), whilst for the shop, the fulfilment process begins – a process which, without good communication, can lead to costs, returns and enquiries to customer service. One of the most underrated elements of this communication is the order confirmation email. Many shops treat it as a mere formality: a template from the platform, random content, automatically generated text with no structure. The result? The customer feels, Read more
The way customers search for products online is changing faster than many retailers have realised. Increasingly, rather than typing a query into Google, users are asking AI-powered tools directly: GPT, Claude, Perplexity or Gemini. These tools answer questions such as „where’s the best place to buy”, „which shop is trustworthy” or „which option should I choose”. If your online shop doesn’t appear in these results, you’re effectively losing out on traffic and sales — even if you have Read more
1. What’s currently happening in e-commerce marketing? Just a few years ago, the setup was simple: most of the budget went to Google Ads and Facebook, whilst marketplaces were treated as an additional source of sales. Ads on Allegro or Amazon served as a „nice extra” that could be switched on if there was a bit of budget left over after setting up campaigns on traditional channels. Today, this model is increasingly being turned on its head. Retail Media – advertising directly on platforms – is becoming the fastest-growing segment of digital advertising Read more
Polish 
English 
German 
Czech 
Hungarian 
Slovak 