In the traditional e-commerce model, expanding a business beyond national borders was like running a hurdle race. Translations, local regulations and, above all, logistics. Every new country meant a new contract with a courier, API integration and a battle to secure rates that wouldn’t eat into the entire profit margin. Temu has changed the rules of the game – Europe has become a single, shared marketplace for sellers. Logistics shield: Shipments on Temu labels The biggest „game-changer” for our customers has been the way Temu approaches transport. The platform does not Read more
In 2026, e-commerce customers are more discerning than ever. An attractive product and a competitive price are no longer enough – today, the shopping experience is what determines which shop customers choose. It is this experience that builds loyalty, positive reviews and long-term relationships with the brand. As the Gemius E-commerce in Poland 2024 report shows, previous positive experiences are the most important non-financial factor influencing the choice of an online shop. The question is: does your e-commerce business meet these expectations? Customers expect positive experiences. The shopping experience is something far Read more
For e-commerce, 2026 will not be „just another year of campaign optimisation” or a minor evolution along the lines of faster deliveries, better UX and a little more automation. The biggest change will happen earlier – at the stage when the customer is only just beginning to think about making a purchase. Increasingly, the first place where consumers look for inspiration and guidance is no longer Google or a price comparison site. It’s generative tools: ChatGPT, Gemini, Claude or AI Mode. Customers aren’t „searching” for links – they’re seeking advice. And if in Read more
Until recently, many companies treated online sales as a simple process: you post a listing, run an advert, and „it all sort of works out”. Today, it’s clear that this phase is over. The market is maturing, competition is growing, and marketplaces are becoming an increasingly demanding environment. In 2026, it won’t be those who „sell everything” who come out on top, but those who have control over the process: data, product range, logistics and profitability. Marketplaces are no longer just an add-on. They are becoming the operating system for sales. By 2026, in many sectors, the marketplace will be the primary channel for acquiring Read more
Clicking „Buy and pay” does not mark the end of the customer journey. For the buyer, this is just the start: uncertainty sets in („Did it go through?”, „when will it be dispatched?”, „where will the parcel end up?”), whilst for the shop, the fulfilment process begins – a process which, without good communication, can lead to costs, returns and enquiries to customer service. One of the most underrated elements of this communication is the order confirmation email. Many shops treat it as a mere formality: a template from the platform, random content, automatically generated text with no structure. The result? The customer feels, Read more
The way customers search for products online is changing faster than many retailers have realised. Increasingly, rather than typing a query into Google, users are asking AI-powered tools directly: GPT, Claude, Perplexity or Gemini. These tools answer questions such as „where’s the best place to buy”, „which shop is trustworthy” or „which option should I choose”. If your online shop doesn’t appear in these results, you’re effectively losing out on traffic and sales — even if you have Read more
Until now, cross-border e-commerce has been straightforward: you list your products on a marketplace, set up a courier service, set your prices and… sell abroad. From mid-2026, this scenario will begin to change. A new EU regulation, the PPWR (Packaging and Packaging Waste Regulation), is coming into force, tightening the rules on packaging and Extended Producer Responsibility (EPR). In short – if you do not meet your EPR obligations in a given country, you cannot sell there legally – including via marketplaces. What’s more, the platforms themselves Read more
In 2025, e-commerce in Poland and Europe is set to reach a new level – not only in terms of sales technology, but above all in terms of logistics. Customers are making impulse purchases less and less frequently. Instead, they expect fast, reliable and eco-friendly delivery, and retailers who can meet these requirements gain a real competitive edge. One platform that is investing heavily in this area is Temu, which is rapidly expanding its sales and logistics ecosystem. What is Temu Shipping? Temu Shipping is a logistics service in Read more
Registering on Temu as a seller in the European Union, including in Poland, requires you to gather and submit a range of documents and information. The guide below sets out the requirements for different types of businesses in detail to ensure the process runs smoothly. If you’d like to join the sellers on Temu, you can use our registration link – this will help Temu verify your account more quickly. Simply click 👉 here. Now let’s get down to business! Types of Business Entities When registering, you must specify the type of business you operate. Read more
Marketplaces such as Allegro, Castorama, Home and You, Kaufland, Media Expert and Amazon form the backbone of Polish and global e-commerce today. They offer a unique opportunity to reach millions of customers instantly, without having to build traffic from scratch. In such a dynamic environment, the key to success lies in the speed and efficiency with which you can launch your offering. This is precisely why choosing the right partner – a marketplace agency – is a strategic decision, and at the same time a trap into which some sellers unwittingly fall. In this article, we expose Read more
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