In the e-commerce world of 2025, product content management is no longer just a question of description or price. The key role begins to be played by data consistency and visual presentation of the product in various sales channels. That is why Base - a system that has been supporting Polish e-commerce for years - introduces a new feature that becomes a milestone in the platform's development as a
In the dynamic DIY (Do It Yourself) sector, which is experiencing a renaissance in Poland, a presence on key platforms such as Castorama Marketplace is essential. However, for retailers with a wide assortment (thousands of SKUs), traditional implementation methods mean a months- or even years-long process. In this Case Study, we show how our agency btop.co.uk, through a strategy of
Marketplaces such as Allegro, Castorama, Home and You, Kaufland, Media Expert or Amazon are today the backbone of Polish and global e-commerce. They represent a unique opportunity to instantly reach millions of customers without having to build traffic from scratch. In the face of such a dynamic environment, the key success factor is the speed and efficiency of the offer implementation. Just
With the new update of Cdiscount, in addition to a refreshed interface and a much more convenient way of navigating between the tabs, many people are now able to add new products from any file! All retailers who have had the opportunity to start using Cdiscount will be aware of how time-consuming it can be to fill in all the cells in the templates,
How to price effectively on TEMU: calculator and guide On TEMU, the retailer provides a net base price (think of it as „wholesale” - that's how much you want to sell the goods to TEMU for). It is TEMU that ultimately determines the retail price visible to the customer, and your base price is one of the inputs to the
In the last few days, Allegro has introduced a major change that could significantly affect the visibility of your listings. This change affects business customers and sellers who are not fully aware of the new mechanism. What has changed? When logged into their Allegro account, users can now switch between private and business account views.
Allegro has announced that changes to the REST API rules will come into effect from 23 September 2025. This is important news for all sellers and integration companies who have so far used the API keys more extensively - including for copying listings to other marketplaces such as Empik or Erli. Now
Castorama Polska is one of the most recognisable brands in the construction and interior design segment. For years, it has been accompanying Poles on renovations, DIY and home and garden arrangements. Now the chain has gone a step further and launched its own marketplace, which for the first time opens its doors to third-party sellers. This allows you to offer your
Nowadays, online sales have become the cornerstone of many businesses. Many companies, which until now have mainly focused on domestic markets, are looking for new opportunities to reach a wide audience around the world. One such platform that is gaining in popularity is TEMU, a global e-commerce giant that offers sellers a unique
The e-commerce market is changing at a rapid pace and, with it, the requirements for sellers operating in foreign markets are increasing. One area that is particularly gaining in importance is compliance with environmental regulations such as EPR - Extended Producer Responsibility. This is a system that requires sellers to take responsibility for
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