An abandoned shopping cart hurts because it happens closest to the money. The customer has already selected the product, added it to the basket, sometimes even entered the data... and it disappears. And now here's the important thing: it's not always a „fixable problem”. Some people treat the shopping cart as a „save for later” list or do a price comparison. Baymard's research shows that a large
Until recently, the question was whether Temu could realistically threaten Allegro in Poland. Today, this is no longer a theoretical scenario. According to Mediapanel data for January 2026, Temu had 20.34 million real users in Poland and Allegro had 18.9 million, confirming that the Chinese marketplace can already win the battle for reach. It is also apparent that this is not a one-off
Most entrepreneurs, when thinking about diversifying their sales, turn their gaze towards Allegro or Amazon. Meanwhile, the Polish e-commerce market in 2026 looks completely different. The largest retail chains, which we previously associated only with large halls and their own assortment, have become powerful sales ecosystems. As a marketing agency, we are observing a trend in which brands such as Zalando or
The nationally known company InPost, a forerunner in the development of parcel machines, is taking a hard step into e-commerce. A new service, InPost Buy, has been added to the InPost app, from which you could previously take care of your parcels. This feature not only allows you to shop inside the app, but at the same time acts as an AI shopping advisor.
Many sellers entering eMAG RO assume that all they have to do is add an offer, set a price and wait for the first orders. In practice, the marketplace works differently. Mere presence in the catalogue does not yet give visibility, and visibility alone does not guarantee sales. It is becoming increasingly clear on eMAG that it is not one „magic” factor that builds the result, but the whole system of relationships: quality of content, availability of goods,
Expanding into foreign markets is a natural step in the development of any ambitious online shop. Cross-border e-commerce opens the door to millions of new customers, but it also brings with it legal challenges. One of the most common questions we hear from our customers is: „When selling products in the EU, do I have to have labels and instructions in the
Q2 in e-commerce very often looks inconspicuous just from a calendar perspective. It doesn't carry the same weight as Black Friday or the December gift peak, but it is in Q2 that retailers can build up a number of smaller waves of sales that together produce a very solid result. The problem is that many companies are still
In the world of Polish e-commerce, stability is a relative term, and the coming months on the Allegro platform are proof of this. Poland's largest marketplace has announced a series of fundamental changes that will directly affect sales strategy, logistics costs and the technical aspects of customer service. As an agency supporting the development of brands in the marketplace channel, we are closely following these modifications,
It has been some time since Amazon introduced the possibility of A+ content being generated by AI. Many, including ourselves, were sceptical and distanced from it. Ultimately, however, we gave Amazon a chance and, against all appearances, it is a useful feature. Generating A+ content is fairly straightforward, but it needs to be done skilfully if we don't want to
Scalability in e-commerce in 2026 means the ability to grow in an increasingly complex market. It is the ability to handle higher sales volumes while maintaining operational fluidity, consistent data and full control over processes. An e-commerce system today must keep up not only with the growth of orders, but also with dynamic technological changes, new
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