Selling through multiple channels has become a standard in e-commerce. An online shop, marketplace, overseas platforms or B2B sales make it possible to reach different customer groups and diversify revenue sources. At the same time, multichannel means greater operational complexity, which without the right tools quickly leads to chaos. Effective management of multiple sales channels relies on centralising processes,
The year 2026 is a watershed moment for e-commerce. Artificial intelligence is no longer just a marketing or customer service support - AI is realistically taking over the start of the shopping process. What was standard for years („Google → shop → shopping cart”) is starting to crumble. Shopping is increasingly taking place... in conversation. AI is taking over the start of shopping Assistants
In the traditional e-commerce model, getting an offer out of the country was akin to running through hurdles. Translations, local regulations and, above all, logistics. Each new country meant a new courier contract, API integration and a struggle for rates that wouldn't eat up all the margin. Temu changed the rules of the game - Europe became one for retailers,
In 2026, e-commerce customers are more informed than ever. It is not enough to have an attractive product and a competitive price - today, the shopping experience is the deciding factor in choosing a shop. They are the ones that build loyalty, positive feedback and long-term relationships with a brand. As the Gemius E-commerce in Poland 2024 report shows, previous positive experiences are the most important factor in
In e-commerce, data is like fuel. But what's the use of having thousands of them if you don't know which ones are really leading you to profit? The new version of Base Analytics has been created so that you can finally see the full picture of your business - from revenue and costs to real margins and growth directions. If you've been
Until a few years ago, most sellers treated Amazon as a simple set-up: you upload a listing, plug in the logistics, fire up the advertising and the scale comes by itself. Today, this only works if the numbers spin. And the numbers on Amazon spin, either thanks to an operational advantage or thanks to a very conscious pricing and offer policy. This is why the announced reductions
The year 2026 for e-commerce will not be „another year of campaign optimisation” or a slight evolution along the lines of: faster delivery, better UX and a bit more automation. The biggest change will happen earlier - at the stage where the customer is just starting to think about making a purchase. Increasingly, the first place a consumer looks for inspiration and decisions is not
The National e-Invoicing System (KSeF) version 2.0 changes the way accounting documents are circulated in Polish e-commerce. For sellers, this means not only a technical obligation, but also the need to organise invoicing processes, integrate with accounting systems and automate operational work. In this context, Base.com acts as a central tool that combines multi-channel sales with document handling
There are industry events after which you come back with a handful of leaflets and nothing more. Then there are those that structure your thinking about online selling: they allow you to put several approaches side by side, ask uncomfortable questions and finally see what actually makes sense with increasing scale. That's why we will be present at eTrade Show 2026. the trade fair
Not so long ago, many companies treated online sales as a simple arrangement: you upload an offer, fire up an ad and „somehow it goes”. Today, it is clear that this phase is over. The market is maturing, competition is growing and marketplaces are becoming an increasingly challenging environment. In 2026, the winners will not be those who „sell everything”, but those who are in control
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