Clicking „Buy and pay” does not end the customer path. For the buyer, this is just the start: there is uncertainty („did it really go?”, „when will they send?”, „where will the package go?”) and for the shop, the fulfilment process begins, which without good communication can generate costs, returns and queries to the BOK. One of the most underestimated elements of
Kaufland is accelerating strongly in the e-commerce market - by 2025, the platform is present in as many as seven European countries: Germany, Poland, the Czech Republic, Slovakia, Austria, France and Italy, giving retailers potential access to around 139 million online customers. For many brands and sellers, it is the natural next step after Allegro. From now on
The way customers search for products online is changing faster than many retailers have managed to notice. Increasingly, instead of typing a query into Google, users are asking artificial intelligence-based tools directly: GPT, Claude, Perplexity or Gemini. These are the ones that answer questions such as „where is the best place to buy”, „which shop is
1 What is happening with e-commerce marketing right now? Until a few years ago, the set-up was simple: most of the budget went into Google Ads and Facebook, and marketplaces were treated as an additional source of sales. Ads on Allegro or Amazon functioned as a „cool add-on” that could be switched on if there were some funds left over after setting up a
At the beginning of November, we signed a contract with a very promising client. There was one catch, however - this client largely had a Christmas assortment, the market for which had already been buzzing for many good weeks. To get caught up in the Christmas shopping fever, when all other brands had long since taken their top search engine positions in their categories, at first glance
Until now, cross-border e-commerce has looked simple: you list on a marketplace, connect a courier, set prices and... sell abroad. From mid-2026, this scenario will start to change. The new EU PPWR (Packaging and Packaging Waste Regulation) comes into force, which tightens the rules on packaging and Extended Producer Responsibility
In recent years, eMAG has grown into one of the key e-commerce platforms in Central and Eastern Europe. It is no longer just a „Romanian marketplace”, but an entire sales ecosystem spanning Romania, Bulgaria and Hungary, with its own logistics, marketing campaigns and a growing customer and seller base. From 2024/2025, the pace of change has clearly accelerated. eMAG is investing in
In 2025, e-commerce in Poland and Europe is entering a new level - not only in terms of sales technology, but above all logistics. Customers are increasingly less likely to buy impulsively. Instead, they expect fast, predictable and environmentally friendly delivery, and retailers who can meet these demands gain a real advantage. One platform that
In the world of e-commerce, where speed, automation and data consistency matter, BaseLinker has been one of the most important tools to support online sellers for years. In 2025, the brand underwent a rebranding - henceforth it is known simply as Base. The name change reflects the direction of the platform, which ceases to be just an integrator and becomes a fully-fledged system
Registration on TEMU as a vendor in the European Union, including Poland, requires the collection and submission of a number of documents and information. The guide below details the requirements for different types of entities to make the process go smoothly. If you would like to join sellers on Temu, you can use our registration link - through it, Temu
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